The Dip by Seth Godin

When should you quit? And when should you stick?

This is the second book from Seth Godin that I read after The Meatball Sundae. This time it shared about whether we should quit or not. It’s great if we can become whoever we want, but to be the best at something, we need to quit something.

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Meatball Sundae by Seth Godin

The Meatball Sundae: something messy, disgusting and ineffective. It is the result of combining two perfectly good things that does not go together. Meatball represents the products and services that used to work successfully in the traditional media, such as TV and other mass market techniques. Sundae represents the social media, Web 2.0 services, which Seth puts as the new marketing. That involves websites, blog, YouTube, MySpace, many other popular and upcoming social media.

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Product Review: Personal branding with The Logo Creator

Logo and your personal brand

I came across a book titled You, Inc. in the bookstore nearby. I haven’t got a chance to buy and read the book, but the title really gives sort of impression on me. I believe the book is about your personal branding. How you market your success. I shared before that my opinion on selling is much more of relationship rather than money or profit. In life you certainly deal with people, so it’s almost impossible that you don’t need to sell, nor building your personal brand.

On the series of turning limitation into advantages, I shared that limitation is also useful in marketing yourself. But it’s certainly not enough, success requires you to build your strength, and market them. That is the essential of the personal branding. That is about the value you bring to people. Particularly this article will share with you the benefit of logo in your personal branding. It’s not everything but undeniably, it’s useful for your branding, for both your personal and business.

This article is a sponsored review I am writing for The Logo Creator. I picked this review as an opportunity to explore more on logo, personal branding and affiliate marketing opportunity. At the end of the article I will share more about my finding with the applications. Meanwhile, enjoy what I want to share about the benefit of logo, image, or design in your personal branding.

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Money and blogging, the opportunity and the dilemma

You may have noticed in my last post; Reason-4-Smile got its first sponsored review. That means a paid review, and that is the real first opportunity of monetization (besides earning from Adsense that I can’t even cashed it yet).

It was a surprise to me. Denise Adams contacted me in the middle of April. She prompted that she enjoyed my article and how I write. She commented on my About page, and she is interested in a paid review for her website. I hope you do not take it as if I’m boasting. The money is not much worth boasting for, but the lesson is much more worthy. It is what I wanted to share with you, the opportunity and the dilemma that comes with this offer.

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Marketing Review: Subliminal Audio for Self Improvement

20080501_subliminal_thumb.jpgWhat do you think of improving yourself using subliminal tapes and CDs?

This post is a sponsored review on subliminal tapes. Denise Adams approached me personally for the review on her website, subliminal tapes.” The site is promoting the products it is selling, the subliminal tapes and CDs. You can also see the demo here. For clarity, I will refer to the site as STSI from this point.

What am I reviewing here?
I am reviewing the STSI website and not the products. I am coming from exactly the same point of view as anyone of you, a potential customer having no information on the product. What I am going to do here is reviewing the business STSI is in and its marketing, particularly through its website.

For those of you who do not understand subliminal message, here is a statement about the subliminal message from the Wikipedia

A subliminal message is a signal or message embedded in another medium, designed to pass below the normal limits of perception. These messages are unrecognizable by the conscious mind, but in certain situations can affect the subconscious or deeper mind and later actions or attitudes.
~Subliminal message @ Wikipedia

What’s the challenge to market subliminal message?

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The five reasons why you’re no ordinary

You are no ordinary

Will you say, “I am just an ordinary person”? Or will you say with me, “I am successful!”?

This article is inspired by an article by Wyatt Song in his blog Ueverse.com, titled “The incomplete statement – “if I can do this, anyone can…”. As what he mentioned, I know many people say that they are just an ordinary person; they are saying “I’m just an ordinary person, if I can do it, anyone can do it.” It sounds humble, but does it right?

Wyatt mentioned in his article a new statement that I like better,

I’m a successful person, if I can do it, anyone who wish to, can also do it

Wyatt Song

That statement only is not enough, Wyatt also continue on that wishing is not enough, there are needs of taking action and making changes. Ask if you need, and persistence and discipline is necessary as well.

Instead of thinking that you’re ordinary, why don’t you start thinking that you’re successful?
Here are the five reasons of why you should start saying that I am successful…

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