Sales Lies & Naked Truth by Corinne Edwards

20090502-saleslieswSales! When you heard the word, what comes to your mind? I guess it will be selling/persuading people, techniques, tricks, –or if you have ever disappointed with undesired purchases–traps? According to Corinne it’s not the only thing that matters. High-pressure and arm-wrestling techniques may no longer work. Even if it works, people will feel manipulated. In this age of educated consumers, things don’t work in the same way. It’s not the matter whether people are buying or not, but whether or not they are buying from YOU. This is the naked truth that Corinne presented in her book.

So… what’s inside the book?

Sales are about personal growth. This is what Corinne is emphasizing in her book. Any human relationship involves sales. All of us are salesmen. From finding a job to parenting, you will need influencing and sales skill. This personal growth is what Corinne presented in her book.

In summary, these are the chapters in the book…

One  -        Loving the People
Two  -       Scared to Death and Ready to Go
Three -      Change – Is It Time?
Four -        Appreciation
Five -        Complaints
Six -         The Crazies
Seven -     Argument For One – How to Win
Eight -      Got A Minute?
Nine -       The Hot Button?
Ten -         Closing the Deal
Eleven -    Let the Cat Come to You
Twelve -   The Blahs – Business Burnout
Thirteen -  Client Profiles – Secret Tips
Fourteen – Writing Your Way to a Decision
Fifteen -   Looking for a Job?
Sixteen -    Just Shut Up! (for a while)
Seventeen – Ask for the Money
Eighteen – The Big Idea – When to Bail out
Nineteen – What else do you want to do when you grow up?
Twenty -   When You‘ve Lost Your Job

The book has chapters on variety of topics. It’s a compilation of short essays on tips and tricks; suggestions to improve your relationships especially towards sales and selling. Some chapters are helpful to find jobs, some others in dealing with difficult people (such as the crazies). Some deals with pushing the sales, while some deals with personal growth and better attitude towards people.

Corinne has been trained for many years in sales. She is a sales trainer for fifteen years, and she has travelled several life paths – from business owner to sales trainer, author, lecturer, poet, TV producer, media coach, and blogger. The variety of experiences she had can be seen through the variety of topics she is presenting. I’m glad she is writing this book, sharing her collective wisdom from her life and career. I hope you can enjoy them as well. Here is the link to get the book… Sales Lies and Naked Truths.

Selling Corinne’s book,
Robert