Meatball Sundae by Seth Godin
The Meatball Sundae: something messy, disgusting and ineffective. It is the result of combining two perfectly good things that does not go together. Meatball represents the products and services that used to work successfully in the traditional media, such as TV and other mass market techniques. Sundae represents the social media, Web 2.0 services, which Seth puts as the new marketing. That involves websites, blog, YouTube, MySpace, many other popular and upcoming social media.
This book is targeted for the business and marketing people who is trying to market their product with new marketing. The question that many ask is “How can we make use the social media, how can it work for us?” Yet, Seth pointed that it does not go this way, the question we should ask is “How can we alter our business to become an organisation that thrives on new marketing?”
This information era, it’s undeniably that web and online communities has transformed the business world. There are particularly 14 trends that Seth shared in the book. Many emphasize on how the social media has opened a lot of opportunities, and comes with it something else become limited.
It’s the shifting of abundance and scarcity. Abundance opportunities to express and communicate encourage direct communications between producers to consumers, as well consumers to consumers. The voice of consumers and independent authorities are greatly amplified as their stories are much more trusted.
However with the much information available, people are faced with information overload problem. It’s the shifting of amount of attention that we have. Attention used to be abundant, but now it’s scarce. That goes into the need of authentic stories. Yes, stories spread, not facts. But not all stories, it’s the stories that are targeted to certain users and communities. People are now very selective, and certainly they will only pick information that benefits them the most. This also results in the need of anything that is shorts: short books, short shows, short commercials, and short ideas.
You can see more about the trends and insights in the articles that I have written inspired by this book. You can do so, by clicking the logo on the left.
As you see in the relevant articles, this book has been very helpful for me to review a company that goes into new marketing world. Besides, I am also reviewing a product that I find helpful to do internet marketing.
One important point that I learn from Seth Godin…
Marketing doesn’t support the organization. The organization supports marketing.
~Seth Godin (Meatball Sundae)
It is also one of the key points why you need to read this book. You need to transform your business and organization to support the new marketing, of course if you want to explore the new marketing in your business and personal branding.
To your marketing success,
Robert
Popularity: 23% [?]
Enjoy this article?
For more personal development insights, please subscribe to Reason-4-Smile!
Subscribe with RSS! (What's this?)
Digg it!
Stumble it!
Bookmark it!
Add your comments!