Icons are a great way to add visuals to your site without hiring a designer.
You’ll often see them on designs created by professional designers. They structure the text, add color to your site and reinforce the information in your text.
Analyze the competition
Once you have identified a targeted and sufficiently searched keyword, analyze the competition in the search results for that keyword. By typing your keyword into Google, you will get a very good overview of the competition. You need to consider the authority of the websites that are ranking for the targeted keyword.